StGallen imt Management Program
Integrated Management Program - Four modules – practical & effective

Are you a manager or specialist looking to deepen your understanding of the core principles of effective management? Our intensive, exclusive four-part program (4 x 3 days) is specifically designed for professionals and executives who want to specifically develop their holistic and integrative management skills in the areas of management, leadership, marketing, and finance and achieve sustainable business success.
This practice-oriented program offers you valuable insights and numerous opportunities for meaningful networking with leaders from various industries. You'll participate in dynamic discussions, share experiences, and build long-term relationships that can significantly influence your professional development.
During the program, you will have the opportunity to discuss your current challenges with our team of experts so that you receive individual recommendations tailored to your situation.
Topics
- Customer Understanding & Market Analytics - Expand your expertise in customer psychology and big data analytics. Use AI and social media to reach your target audience effectively and effectively.
- Holistic Sales & Brand Strategy - Develop a comprehensive sales and brand strategy to successfully position your company in the market. Focus on customer-centric sales strategies and sustainable brand building.
- Structure for a sustainable competitive advantage - Use a structured framework to consistently align your company with a customer focus and market leadership. Learn to respond flexibly to changing customer needs.
- Practical implementation & proven tools - Benefit from the proven methods of the St. Gallen Integrated Framework. Practical examples and best practices help you translate theory directly into measurable success.
The modules of the StGallen imt Management Program
Modul 1: Integrated Management and Strategy
St. Gallen Integrated Framework
The seminar conveys a holistic management approach that combines normative, strategic and operational dimensions and manages companies sustainably.
Best Practices & Application
St. Gallen tools and real case studies link theory and practice so that well-founded decisions can be implemented directly.
Strategy, Innovation & Digitalization
Identifies new market opportunities and supports the adaptation of business models to ensure innovation and competitive advantages.
Integrated Management
Teaches methods for optimizing structures, processes, and technology to make companies efficient, flexible, and future-proof.
Modul 2: Inspirational Leadership
Leadership Development & Self-Reflection
Deepens your understanding of your role as a leader, coach, and team member. Targeted reflection strengthens self-awareness and promotes the further development of your personal leadership style.
Leadership principles & practice-oriented skills
Teaches proven methods for managing business challenges, influencing, and resolving conflicts. Promotes analytical and collaborative thinking for informed decision-making.
Recognize and avoid pitfalls
Raises awareness of common mistakes and misleading patterns in organizations. Shows strategies for identifying and avoiding pitfalls early on.
Collaboration & Personal Growth
Develops sound approaches for collaborative leadership and strengthens team dynamics. Exchange with other leaders supports sustainable change processes.
Modul 3: Financial Management
Financial understanding & analysis
Methods for interpreting balance sheets, profit and loss statements and cash flow analyses to make informed decisions and identify risks early on.
Financial strategies
Proven approaches to financial planning, investment evaluation and debt management to use resources efficiently and ensure economic stability.
Framework for financial success
A structured model helps to optimize financial processes in a targeted manner and to manage capital flows efficiently.
Practical implementation & proven tools
Case studies and best practices enable the direct application of financial strategy methods in practice.
Modul 4: Marketing, Sales & Brand Communication
Customer understanding & market analytics
Teaches customer psychology and data-driven market analysis to target audiences. Demonstrates the strategic use of AI and social media for long-term customer loyalty.
Sales & Brand Strategy
Develops methods for effective sales and brand management to position companies in the market. Promotes customer-centric sales and sustainable brand building to strengthen competitiveness.
Structure for sustainable success
Supports consistent customer and market orientation and promotes adaptability to dynamic market changes.
Practical implementation & tools
Provides proven strategies and methods that enable direct application.
Target group
- Executives and managers
- Responsible for marketing, sales, service as well as products, markets and target groups
- Specialists in digital marketing, brand management, corporate identity, image and reputation
Participants
- Innovative managers, specialists, executives and intrapreneurs who want to shape change: Do and make instead of chatter.
- Successful, results-oriented doers and entrepreneurs who think strategically and act operationally: founders and entrepreneurs.
- Experts, professionals and specialists on their way to comprehensive leadership and general management tasks.
- Strategic consultants, IT specialists, creatives, scientists and high-potential management career changers.
Your benefits
- Holistic management excellence – combining strategy, technology and leadership for sustainable corporate success.
- Practice-oriented training – apply acquired knowledge directly in the company and achieve measurable results.
- Career boost – expand leadership and decision-making skills and ensure long-term development.
- Flexible & compact learning format – 4 individually designed on-site seminars, which can be completed in just 2 weeks if desired.
- Flexible extension – Complement the 4 seminars with 4 online days of coaching and application projects to earn the "StGallen imt Certified Manager" (CAS in General Management) qualification and earn 20 ECTS credits from Steinbeis University, Germany.
- StGallen imt Business School Network - Become part of a unique network and benefit for life
Details about the StGallen imt Management Program
Program type
Program in 4 modules
Length of time
4x3 days on-campus
Total 12 days
Introduction
Flexible
Format
On-site
investment
CHF 8.400
plus CH VAT
ECTS
Creditable via StGallen imt Certified Manager
Language
German or English
Target group
Managers, executives, managers and junior staff
Network
Exclusive: St.Gallen imt alumni
Next dates
Integrative Management and Strategy
05.-07.05.2025
06.-08.10.2025
20.-22.04.2026
Inspirational Leadership
08.-10.05.2025
09.-11.10.2025
23.-25.04.2026
Financial Management
26.-28.06.2025
04.-06.12.2025
18.-20.06.2026
Marketing, Sales & Brand Communication
23.-25.06.2025
01.-03.12.2025
15.-17.06.2026
Insights from the StGallen imt Business School
The world doesn't need to be reinvented—but proven methods must be accessible to leaders in a relevant format. This is precisely what we stand for at St. Gallen's imt Business School, helping to expand the scope for action with vision and clarity.

Prof. Dr. Christian Abegglen
president
StGallen imt Business School
Success is born from implementation. Successful leaders put strategies into practice – because theory without application remains worthless. This is precisely the focus of the practical approach of the St. Gallen imt Business School.

Dr. oec. HSG Ulrich von Bassewitz
Executive Council
StGallen imt Business School
The St. Gallen imt Business School played a key role in supporting me on my path to the board. With practical input, strategic clarity, and valuable perspectives, I received the best tools for successful corporate leadership.
