StGallen imt Certified Manager - CAS in General Management
Certificate program (12 4 days) for holistic management competence

The St.Gallen module is a Certified Manager
Practical training for managers for holistic management skills
Modul 1: Integrated Management and Strategy
St. Gallen Integrated Framework
The seminar conveys a holistic management approach that combines normative, strategic and operational dimensions and manages companies sustainably.
Best Practices & Application
StGallen tools and real case studies link theory and practice so that well-founded decisions can be implemented directly.
Strategy, Innovation & Digitalization
Identifies new market opportunities and supports the adaptation of business models to ensure innovation and competitive advantages.
Integrated Management
Teaches methods for optimizing structures, processes and technology to make companies efficient, flexible and future-proof.
Modul 3: Financial Management
Financial understanding & analysis
Methods for interpreting balance sheets, profit and loss statements and cash flow analyses to make informed decisions and identify risks early on.
Financial strategies
Proven approaches to financial planning, investment evaluation and debt management to use resources efficiently and ensure economic stability.
Framework for financial success
A structured model helps to optimize financial processes in a targeted manner and to manage capital flows efficiently.
Practical implementation & proven toolsCase studies and best practices enable the direct application of financial strategy methods in practice.
Modul 2: Inspirational Leadership
Leadership Development & Self-Reflection
Deepens your understanding of your role as a leader, coach, and team member. Targeted reflection strengthens self-awareness and promotes the further development of your personal leadership style.
Leadership principles & practice-oriented skills
Teaches proven methods for managing business challenges, influencing, and resolving conflicts. Promotes analytical and collaborative thinking for informed decision-making.
Recognize and avoid pitfalls
Raises awareness of common mistakes and misleading patterns in organizations. Shows strategies for identifying and avoiding pitfalls early on.
Collaboration & Personal Growth
Develops sound approaches for collaborative leadership and strengthens team dynamics. Exchange with other leaders supports sustainable change processes.
Modul 4: Marketing, Sales & Brand Communication
Customer understanding & market analytics
Teaches customer psychology and data-driven market analysis to target audiences. Demonstrates the strategic use of AI and social media for long-term customer loyalty.
Sales & Brand Strategy
Develops methods for effective sales and brand management to position companies in the market. Promotes customer-centric sales and sustainable brand building to strengthen competitiveness.
Structure for sustainable success
Supports consistent customer and market orientation and promotes adaptability to dynamic market changes.
Practical implementation & tools
Provides proven strategies and methods that enable direct application.
Practical projects & individual coaching
Four online days will deepen your knowledge through a combination of individual coaching, interactive presentations, and practical business projects. The focus is on developing practical projects for direct application in your company context. Through peer coaching, direct exchange, and individual feedback, you will develop targeted solutions to real-world challenges. Guided by experienced faculty members, you will receive valuable input on integrating management and technology skills.
Topics & Contents
St. Gallen Integrated Framework
- Building on the St. Gallen Thinking and Knowledge Navigator and the St. Gallen Management House, this seminar integrates normative, strategic and operational dimensions.
- The seminar provides executives and managers with holistic and practice-oriented tools for effective and sustainable management.
Best practices & practical application
- Tools from the St. Gallen Management Valley enable direct implementation and are complemented by real case studies and best practices.
- Theory and practice are intertwined so that well-founded decisions can be made and effective solutions can be found quickly.
Strategy, Innovation and Digital Transformation
- The seminar identifies growth potential and new market opportunities and shows how these can be exploited in a targeted manner.
- Clear approaches are presented to future-proof existing business models and expand competitive advantages.
Integrated management: structures, processes, technology
- Shows effective methods for optimizing and scaling structures, processes and business areas.
- Combines strategic vision with technological innovations to ensure long-term success and enable sustainable change
Entrepreneurial and transfer-oriented, the St.Galler Integrated Framework provides the necessary tools and strategies to support the targeted optimization and transformation of your company.
Within three days, participants will be taught the necessary tools to drive sustainable growth, strategic global market expansion, and greater operational efficiency. Participants will gain valuable insights into forward-looking management approaches to confidently master complex business environments.
Practical case studies reinforce what you've learned and make it directly applicable. Integration into the St.Gallen Management Valley also provides access to an exclusive network of executives, industry experts, and entrepreneurs – for valuable perspectives and proven best practices.
This seminar is aimed at managers who want to specifically develop their strategic skills and ensure long-term corporate success through holistic and integrated management.
Participants
- Innovative managers, specialists, executives and intrapreneurs who want to shape change: Do and make instead of chatter.
- Successful, results-oriented doers and entrepreneurs who think strategically and act operationally: founders and entrepreneurs.
- Experts, professionals and specialists on their way to comprehensive leadership and general management tasks.
- Strategic consultants, IT specialists, creatives, scientists and high-potential management career changers.
Your benefits
- Focused on practical implementation with the StGallen concept and on the requirements of future top managers
- Holistic management excellence – combining strategy, technology and leadership for sustainable corporate success.
- Practice-oriented training – apply acquired knowledge directly in the company and achieve measurable results.
- Career boost – expand leadership and decision-making skills and ensure long-term development.
- Practical Projects & Coaching – Four hybrid seminar days combine coaching, practical projects, and interactive sessions. Through peer coaching, direct exchange, and feedback, you'll develop practical solutions and implement what you've learned in a targeted manner.
- Certificate – Graduation as “StGallen imt Certified Manager” with the CAS in General Management and 20 ECTS points from Steinbeis University, Germany for your academic and professional development.
- St. Gallen imt Business School Network – a ticket to an active career network with executives, entrepreneurs, and experts. Intensive exchange is encouraged in a variety of ways: alumni weekends, after-work events, etc., for lifelong knowledge refreshers.
At a glance
Program type
Program in 4 modules
4 Take online
Length of time
4x3 Take on-campus
4 Takes Online
Introduction
Flexible
Format
On-site and 4 days hybrid
Costs
CHF 12.400
plus CH VAT
ECTS
20
Language
German or English
Target group
(future) leaders and managers
Network
Exclusive: St.Gallen imt alumni
Next dates
Integrative Management & Strategy 05.-07.05.2025; 06.-08.10.2025
20.-22.04.2026
Inspirational Leadership
08.-10.05.2025; 09.-11.10.2025
23.-25.04.2026
Financial Management
26.-28.06.2025; 04.-06.12.2025
18.-20.06.2026
Marketing, Sales & Brand Communication
23.-25.06.2025; 01.-03.12.2025
15.-17.06.2026
Voices from the StGallen imt Business School
The very different training methods, based on the St.Gallen Thinking and Learning Navigator, from simulations to real-life cases, are extremely enriching and challenging – even for our refurbishing mobile phone business.

Elias Böni, Co-Founder
at mobileup.ch
At every step of the learning journey, the imt Faculty has gone above and beyond to challenge and support the seminar group, even giving advice on solving specific challenges in our organization.

Mark Mislin, CEO
at ERNE decon AG
I am truly amazed by how the St. Gallen Concept seamlessly incorporates multiple perspectives and addresses various issues, making it directly applicable to businesses across industries.
